Switching increases with user experience: improve awareness, UX and switching rates Broadband Energy Broadband • 20% of UK pop. switch per year on average • Only 12% switched in 2018 • Average of £260 saving from standard tariff • 40% are over-paying, outside of a contract • 49% have never switched • 35% have never switched • 54% say too much effort to look for deals Phone SaaS & Insurance • 9% switched in the last year • 27% switched car insurance in 2017 • 24% have had same provider for 10+ years • 23% switched home insurance in 2017 • 3.3% of monthly household spend • The UK spent £2B on subscriptions last year • More than 90% of brits have multiple subs ApTap LTD 2020 ©