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Taking away the pain of missed credit repayments for lenders and borrowers FOUNDING TEAM YEAR FOUNDED: James Fell, Chief Executive Officer Andrew Duncan, Chief Technology Officer 2022 An experienced fintech founder with deep Award-winning technologist and knowledge of open banking and payments. entrepreneur who most recently launched TEAM SIZE: He is passionate about leveraging data to Soar, a banking platform for the ethical 4 create unrivalled digital experiences that lending sector that is used daily by over keep customers engaged. 100,000 consumers. TARGET CUSTOMERS: CEOs, COOs and Heads of James took his first business, with zero Andrew is a published author, having Lending within Consumer investment, to turning over £2m in just launched multiple books focused on Credit Lenders three years, with offices in the UK and US, computer science and software RELEVANT INDUSTRIES: training over 4,000 corporates annually. development excellence. Consumer Credit, Retail Banking, Data Analytics & Shaun Adams, Chief Data Officer Ben Nadel, Chief Commercial Officer Machine Learning, Enterprise SaaS Data and insight practitioner with extensive Former Accenture management consultant, consumer credit experience. Most recently specialising in financial services. Passionate served as Head of Data Science at Auden, a about driving commercial outcomes and leading Fintech lender. value creation within enterprise-scale organisations. Shaun started his career running gold OPEN FINANCE exploration projects deep within the Ben launched and sold bnbpal, a platform Amazon rainforest and 100’s of miles from he built and scaled to £1m ARR that civilisation, and, where he mastered his allowed airbnb hosts to seamlessly list and data science craft! manage their holiday lets.

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