User journey Onboarding KYC Explore investments Do offline research on sustainability Examine investment documents Shortlist investment options Compare options Execute trade A typical user journey User journey Onboarding KYC - Explore investments - Sustainability research - Investment doc - Shortlist & Comparison Execute trade The “U Impact” user journey We transform the user journey: • Shorter • Simpler • Effective Designed to reach sustainable investment decisions quickly. Conversion of end investors • This is a typical user journey of a retail investor trying to invest sustainably. • Currently, more than 90% of potential investors drop out , particularly at the steps highlighted in red due to: • Complexity • Lack of digestible sustainability data • Lacking effective section tools to make informed sustainable investment decisions Confidential