INTEGRATION MARKETPLACES FOR EMBEDDED FINANCE IS A NEW INDUSTRY API - based Fintech, Insurtech and other services 8 COMPETITIVE LANDSCAPE & WHY WE WE WIN AAZZUR is the bridge between fintech and the user Today Most build from scratch and embed from many suppliers that have no interoperability White - label constrained solutions or api - bundling OR Toolbox & Marketplace everything from one place, ready to go, 10% of the initial cost, SaaS customers focus on marketing & innovation no legacy cost and technology risk (SaaS) from the best brands in the business OR Front - end solutions beyond APIs API - aggregation/ Data Service delivery to users