7 Rethink Case Study: Harmonised customer reports in record time 3-5 IT hours per month 1 report — 30 hours / month 0 IT hours 6+ reports — 2 hrs / month BEFORE AFTER Senior 
 Manager Internal IT & Data Engineering Junior 
 Analyst Non-repeatable / Laborious / Error-prone Automated / Engaging / Error-free Profile : Rethink First ($50M+ revenue) is a high growth company in NY providing educational content to corporations Objective : Generate customer-engagement reports across channels - internal (sign-ins, content viewed) and external (webinars, emails, tutorials) Problem : Laborious report generation process on a monthly basis. No ability to expand KPI metrics, restricting company growth * *