The „u impact investor framework “ that shapes our analytics CONFIDENTIAL – NOT FOR DISTRIBUTION OR PUBLICATION WITHOUT AUTHORISATION BY U IMPACT (IMPACT4GOOD GMBH). Character: Guilt, burnout, helpless, avoidance, requiring control and self - care Character: Honourable, humble purpose, equality, driven Character: Go with the flow, occupied, life is busy enough already Character: Honest, intellectual, critical, conflicted, proof - oriented, overthinker Investor confidence level Sustainability level Low High Low High The sceptic “I’m not a charity” • Not yet sustainable • Confident investor The empowered “I’m putting my money where it aligns wit my values.” • Sustainable • Confident investor The average “...just haven’t thought much about the topics, although I should know.” • Not sustainable • Low confidence investor The overwhelmed “It’s my responsibility to do the right thing, but I’ve no idea where to start.” • Sustainable • Low confidence investor 20 % 50 % 10 % 20 % „u impact investor framework“, created by impact4good GmbH, 2022. www.uimpact.earth Confidential